Odoo B2B ecommerce: the wholesale store connected to your ERP
Selling to other businesses is not like selling to the end consumer. You need different prices per customer, catalogs where each one only sees what applies to them, orders that repeat every month, and all that information travelling error-free through to your accounting and your warehouse. An Odoo B2B ecommerce gives you exactly that: a store for businesses built on the same system that already runs your operation. At Nextdoo, an Official Odoo Partner based in Valencia and serving all of Spain, we help wholesalers and distributors launch a B2B sales channel that works on its own, with no double data entry and no spreadsheets in the middle.
Per-customer pricing: every company sees its own price
In B2B there is almost never a single price. A customer who buys from you in volume pays differently from one who is just starting, and a distributor has terms a retailer does not. With Odoo B2B ecommerce you define pricelists per customer or per customer group, and each one, when logging into the store with their user, sees exactly their own terms. No public prices they should not see, and no negotiating over the phone what has already been agreed.
Those pricelists can be based on volume, product category, campaign date, or the specific commercial agreement of each account. Since everything lives inside Odoo, the price the customer sees on the website is the same one applied on the quotation, the order, and the invoice. There are no mismatches between what is shown and what is charged.
Restricted catalog: each customer sees only what is theirs
Not all of your customers should see your entire catalog. Sometimes there are products reserved for a specific channel, brands with territorial exclusivity agreements, or references that are only supplied to certain accounts. Odoo lets you restrict the catalog per customer or per group, so each company browses only what they are entitled to buy.
This also helps you protect margins and agreements. A customer does not see another's terms, nor the products that are not for them, nor references you have not launched yet. And when you want to open a new product up to a group of customers, you do it from within Odoo itself, without having to redo anything on the website.
Customer portal: real self-service
The customer portal is where B2B truly makes a difference. Each company logs in with their account and finds their order history, their downloadable invoices, shipment status, quotations pending approval, and their account documents. Many of the calls and emails along the lines of "can you resend me the March invoice?" or "where is my order?" disappear, because the customer resolves it themselves, at any hour.
That self-service not only improves the experience of the professional buyer, who values getting things done quickly without depending on your business hours. It also frees your sales and administrative team from repetitive tasks so they can spend their time on what adds value: winning new accounts and looking after the ones you already have.
Recurring orders and fast reordering
In many B2B businesses the customer orders the same thing, or almost the same thing, every week or every month. Forcing them to rebuild the order from scratch each time is unnecessary friction. Odoo lets you repeat a previous order in a couple of clicks, keep regular shopping lists, and speed up reordering so the customer takes seconds to place their restock.
For large or repetitive orders you can also enable quick entry by reference or quantity, instead of going product by product. The easier you make it for the professional buyer, the more orders come in through the digital channel and the less you depend on them calling or emailing the order, with the risk of error that entails.
ERP integration: a single system, zero double work
The big difference of an Odoo B2B ecommerce compared to building a separate store is that the website and the ERP are one and the same. When an order comes in, stock is updated, the sales document is generated, logistics is triggered, and the information reaches accounting without anyone copying data from one place to another. That is exactly where SMEs tend to gain or lose hours every day.
This foundation connects you naturally with the rest of the pieces of the business. You can rely on our Odoo ecommerce work for the store side and on Odoo CRM so the sales team can see each account's activity and act on it. All under the same system, with the same data and no fragile integrations that break every time there is an update.
How we set it up at Nextdoo
We start by understanding how you sell today: what customers you have, what pricing you work with, which products go to which channel, and where your hours are going. With that, we configure the catalog, the pricelists, the customer groups, and the portal, and we connect everything with your management system so it works as a single system instead of loose pieces.
As for cost, every project depends on the number of products, the volume of customers, and the integrations required, so we do not work with a fixed price without seeing your case; any figure we mention is a reference estimate, non-binding, and the official Odoo licensing terms are best checked on Odoo's official website. If you want to see the system from the inside before deciding, you can request your free trial and we will assess it with you, no strings attached.
Frequently asked questions
How does an Odoo B2B ecommerce differ from a regular online store?
A B2C store shows a single public price to everyone. An Odoo B2B ecommerce applies different pricing per customer, restricts the catalog based on who you sell to, includes a customer portal with their history and invoices, and makes recurring orders easy. On top of that, since it is inside Odoo, the order goes straight to your ERP without re-entering data.
Can I have different prices for each customer?
Yes. With Odoo's pricelists you define terms per customer or per customer group, based on volume, product category, or commercial agreement. Each company, when logging in with their user, sees only their prices, and those same prices are then applied on the order and the invoice with no mismatches.
Will customers be able to check their invoices and orders without calling me?
Yes. The customer portal gives each company access to their order history, downloadable invoices, shipment status, and pending quotations. It is real self-service, available at any hour, and it cuts down much of the repetitive queries your team resolves today by phone or email.
Does it integrate with my current management system and accounting?
Odoo's B2B ecommerce is part of Odoo itself, so website, stock, sales, and accounting share the same data. If you already work with Odoo, it is a natural extension. If you are coming from another system, at Nextdoo we assess the migration so everything ends up connected without duplicating the administrative work.
How much does it cost and how long does it take to set up?
It depends on the number of products, the volume of customers, and the integrations you need, so we do not give a fixed price without analyzing your case; any figure would be a reference estimate, non-binding. The official licensing terms are best viewed on Odoo's website. The usual approach is to start with a requirements gathering and a demonstration on your own scenario.
Related resources
Official information: Official Odoo documentation.