Three pain points that disappear
Problem
Mailchimp duplicated with your CRM
How we solve it
Native Odoo email marketing. Segment by CRM or Sales data in real time.
Problem
You don't know which email works
How we solve it
Native A/B testing. Opens, clicks, conversions per variant.
Problem
A generic newsletter for everyone
How we solve it
Advanced segmentation: customers who bought X, leads in stage Y, churn risk.
Real Odoo Email Marketing
Official Odoo screenshot. This is what your team will see every day.
How companies like yours use it
Use case
Automatic welcome series
A new subscriber joins → receives 5 emails over 14 days with onboarding. Each one tracks opens/clicks. If they don't open, a different sequence kicks in.
Use case
Nurturing by pipeline stage
A lead in the "interested" stage receives educational content. A lead in "negotiation" receives success stories. Segmentation by CRM data.
Use case
Re-engagement of inactive contacts
Customers who haven't bought in 90 days receive a personalized offer. If they open it, they go back into the pipeline; if not, they're flagged as churn risk.
What it includes
CRM-aware segmentation
Trigger emails to leads in a specific stage, customers with product X, churn risk.
A/B testing
Subject, content, send time. The winner is sent to the rest automatically.
Visual templates
Drag-and-drop editor. Automatic responsive design. Preview by device.
Detailed tracking
Opens, clicks, conversions, unsubscribes. Click heatmap.
Website connection
Web form capture → enters an automatic campaign (welcome series, nurturing).
GDPR compliance
Double opt-in, automatic unsubscribe, opt-out management, consent logging.
Four phases. Zero surprises.
We map out your current operations, the systems in use, the teams involved and your priorities. Outcome: a scope agreed in writing and a milestone plan.
We configure the module in your Odoo instance: fields, views, automations, integrations with neighboring modules. We iterate with you within a week.
If you're coming from another system, we migrate your data in staging. We validate balances, reconciliations and records point by point before go-live.
Your team learns in hands-on sessions with your real data. After go-live, you move into monthly support with an SLA and hours for enhancements.
Frequently asked questions about Odoo Email Marketing
How many emails can I send per month?
It depends on your SMTP gateway. Odoo connects with any provider (SendGrid, Mailgun, AWS SES). No intrinsic limit.
Does it support GDPR / double opt-in?
Yes. Configurable double opt-in, consent logging, opt-out management, data export on request.
Does it integrate with CRM for segmentation?
Yes. You segment by CRM data in real time: leads in stage X, customers with product Y, churn risk Z.
Does it track opens and clicks?
Yes. By recipient, campaign, device. Click heatmap. Attributed conversion to sale.
Integrates with the rest of your Odoo
No duplicated data. No broken syncs.
Modules that complement each other
Swipe to see more → or click any of them
Why do email marketing with Odoo
Odoo email marketing uses your CRM contacts and customers directly, so you segment and send campaigns without exporting lists or paying for separate tools.
The results (opens, clicks, opportunities generated) flow back into the CRM, so your sales team sees which contacts are interested.
For an SMB it's marketing and sales on the same data. We set it up with your templates and your tone of voice.
Measure to sell more
The advantage of doing email marketing inside Odoo is that you can measure the real outcome of every campaign: not just opens and clicks, but how many opportunities and sales it has generated. That information flows back into the CRM and helps you decide who to contact again. At Nextdoo we prepare the templates, define the segments and set up the whole circuit so that marketing and sales work on the same data and every send has a clear objective.
Related resources and links
Official information: Official Odoo documentation.