Three pain points that disappear
Problem
You pay for Buffer/Hootsuite + a separate ERP
How we solve it
Native Social Marketing in Odoo. Same credentials, same contacts.
Problem
Social messages spread across 4 different inboxes
How we solve it
Unified inbox. Reply from a single screen. Assign to Sales if it's a lead.
Problem
Cross-channel analytics that's impossible to pull together
How we solve it
A single dashboard: reach, engagement, best times, best formats.
Real Odoo Social Marketing
Official Odoo screenshot. This is what your team will see every day.
How companies like yours use it
Use case
Multi-brand editorial calendar
A company with several brands and accounts on Meta/LinkedIn/X. Unified calendar, template-based planning, per-brand approval.
Use case
Multi-channel customer service
Direct messages on Instagram, comments on Facebook, mentions on X — all in a single inbox. Automatic assignment to an agent.
Use case
Lead generation from social
A DM from a potential customer → automatically creates a lead in the CRM with the source tagged. Sales replies from Odoo, not from the Meta app.
What it includes
Multi-channel
Facebook, Instagram, LinkedIn, X / Twitter. Native publishing via API.
Editorial calendar
Plan months ahead. Monthly, weekly and list views. Reusable templates.
Unified inbox
Messages and comments from every network in one place. Assign to your team.
Cross-channel analytics
Reach, engagement, conversion. Network-to-network comparison. Best times.
CRM connection
A DM from a potential customer → automatically creates a lead in the CRM.
Automatic UTM
Every generated link carries native UTM tags. Correct attribution in analytics.
Four phases. Zero surprises.
We map your current operations, the systems in use, the teams involved and your priorities. The result: a scope agreed in writing and a milestone plan.
We configure the module in your Odoo instance: fields, views, automations and integrations with neighboring modules. We iterate with you within a week.
If you're coming from another system, we migrate your data in staging. We validate balances, reconciliations and records point by point before go-live.
Your team learns in hands-on sessions with your real data. After go-live, you move into monthly support with an SLA and hours for enhancements.
Frequently asked questions about Odoo Social Marketing
Which networks does it support?
Facebook, Instagram, LinkedIn (page), X / Twitter. Native publishing via the official API.
Can you schedule posts?
Yes. Editorial calendar, planning several months ahead, reusable templates and configurable pre-approval.
A unified message inbox?
Yes. DMs, comments and mentions from every network on a single screen. Assign to your team.
Does it replace Buffer / Hootsuite?
Yes, for typical use. If you need advanced multi-account analytics or specific premium services, evaluate case by case.
Integrates with the rest of your Odoo
No duplicated data. No broken syncs.
Modules that complement each other
Swipe to see more → or click on any of them
Why manage social media with Odoo
Odoo's social marketing module lets you schedule posts and track social activity from the same system that manages your customers and campaigns.
Sitting alongside the CRM, your social activity connects with customer acquisition and with the rest of your marketing efforts.
For small teams it's a way to centralize your digital presence. We tailor it to your channels.
Centralize your digital presence
For a small team, jumping between several tools to post on social media is a waste of time. Odoo's social module lets you schedule and track activity from the same place where you manage customers and campaigns. At Nextdoo we leave it connected to the CRM so that social activity becomes part of your acquisition strategy and not just one more isolated task.
Related resources and links
Official information: Official Odoo documentation.