Three pains that disappear
The problem
You pay for Buffer/Hootsuite + a separate ERP
How we solve it
Native Social Marketing in Odoo. The same credentials, the same contacts.
The problem
Social messages spread across 4 different inboxes
How we solve it
Unified inbox. Reply from a single screen. Assign to Sales if it's a lead.
The problem
Multichannel analytics impossible to gather
How we solve it
A single dashboard: reach, engagement, best times, best formats.
Real Odoo Social Marketing
Real Odoo screenshot. This is what your team will see every day.
How businesses like yours use it
Real case
Multi-brand editorial calendar
A company with several brands and accounts on Meta/LinkedIn/X. Unified calendar, planning with templates and approval by brand.
Real case
Multichannel customer service
Direct messages on Instagram, comments on Facebook, mentions on X, all in a single inbox. Automatic assignment to an agent.
Real case
Lead capture from social media
A direct message from a potential customer → automatically creates a lead in the CRM with the source tagged. The sales representative replies from Odoo, not from the Meta app.
What it includes
Multi-channel
Facebook, Instagram, LinkedIn, X / Twitter. Native publishing via API.
Editorial calendar
Plan months in advance. Monthly, weekly, and list views. Reusable templates.
Unified inbox
Messages and comments from all networks in one place. Assign them to your team.
Cross-channel analytics
Reach, engagement, conversion. Comparison between networks. Best times.
CRM connection
A direct message from a potential customer → automatically creates a lead in the CRM.
Automatic UTM
Each generated link carries native UTM tags. Correct attribution in analytics.
Four phases. Zero surprises.
We map your current operations, the systems you use, the teams involved, and your priorities. Result: a written agreed scope and a milestone plan.
We configure the module in your Odoo: fields, views, automations, and integrations with neighbouring modules. We iterate with you within a week.
If you are coming from another system, we migrate your data in a test environment. We validate balances, reconciliations, and records point by point before go-live.
Your team learns in practical sessions with your real data. After implementation, you move to monthly support with an SLA and hours for improvements.
Questions frequently asked questions about Odoo Social Marketing
Which networks does it support?
Facebook, Instagram, LinkedIn (page), X / Twitter. Native posting via the official API.
Can posts be scheduled?
Yes. Editorial calendar, planning several months in advance, reusable templates and configurable pre-approval.
A unified message inbox?
Yes. Direct messages, comments and mentions from all networks on a single screen. Assign them to your team.
Does it replace Buffer / Hootsuite?
Yes, for regular use. If you need advanced multi-account analytics or specific premium services, evaluate it on a case-by-case basis.
Integrates with the rest of your Odoo
No duplicate data. No broken synchronisations.
Complementary modules
Swipe to see more → or click on any
Why manage social media with Odoo
Odoo's social media marketing module allows you to schedule posts and track social activity from the same system that manages your customers and campaigns.
Being integrated with the CRM, your social media activity connects with customer acquisition and with the rest of your marketing actions.
For small teams, it's a way to centralise your digital presence. We adapt it to your channels.
Centralise your digital presence
For a small team, jumping between several tools to post on social media is a waste of time. Odoo's social module allows you to schedule and track activity from the same place where you manage customers and campaigns. At Nextdoo, we connect it with the CRM so that social media activity becomes part of your acquisition strategy and not just another isolated task.
Related resources and links
Official information: Official Odoo documentation.
One Odoo, all modules connected
Each module fits with the rest. Explore Odoo's other pieces and the sectors where we implement them.